A plum(b) deal?

When can you use someone else’s name as a keyword to attract visitors to your website? The High Court’s recent ruling in a dispute between bathroom retailers is the latest decision in a string of cases about sponsored advertising.

Mindy Jhittay explains the complexities of internet advertising for brand owners.

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This information is necessarily of a general nature and doesn’t constitute legal advice. This is not a substitute for formal legal advice, given in the context of full information under an engagement with Bates Wells.

All content on this page is correct as of March 5, 2018.