In the article, Catharina discusses how that in the wake of recent scandals and media coverage, the reputation of the charity sector has been knocked and that public scrutiny has therefore increased. However as donors’ willingness to provide money and volunteering time is based on a perception of the value that that charity provides, there is a significant need to safeguard charity brands.
She highlights how charity trustees are under a duty to protect a charity’s assets, which includes trade marks. The article goes on to discuss how such protections and trade marks are often an afterthought, but that “trade mark registrations are a key method for ensuring that, in the crowded charity market, dilution of a charity’s brand is protected.”
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This article was first published in the September 2018 issue of the CITMA Review, the journal of the Chartered Institute of Trade Mark Attorneys (CITMA). For more information on CITMA, please visit citma.org.uk.
All content on this page is correct as of September 17, 2018.