Addressing the various obstacles that face many charities in this area, Mat cautions organisations across the charities sector to exercise prudence and restraint when seeking to run campaigns that criticise the actions of major corporates.
Mat points to the obvious defamation risks that surround activities of this kind, urging charities to tread carefully when expressing views of a particular organisation that may give rise to controversy.
Aside from pitfalls in the above-mentioned area, Mat underlines how ‘soft IP’, such as registered trademarks and copyright, needs to be carefully taken into account in any campaign.
With respect to the tone of campaigning adopted by some organisations Mat says ‘it’s not enough for the campaign to be amusing or to send up its target’, and explains how the ‘worst-case scenario is a very serious one: a court injunction curtailing your campaign and an award of compensation and/or legal costs against you’.
If you’d like to read more of Mat’s insights, you can find his piece (which sits behind a paywall) in its entirety here.
All content on this page is correct as of November 18, 2019.