Head above the Parapet? The benefits and pitfalls of raising your organisational profile

This is a free evening seminar bringing together Colman Getty Consultancy and lawyers from across BWB’s departments to discuss the issues raised by organisations seeking to boost or protect their reputation.

Dates & Times

January 27, 2011 @ 12:00 am

Each speaker will give a short presentation and the whole panel will then take questions from the floor. The current agenda is as follows.

5.00 Registration & Refreshments

5.30 Introduction: Rosamund McCarthy, Chair

5.35 How to raise your organisation’s profile: Amy Maclaren, Colman Getty
· Choosing areas for comment; selecting and training spokespeople
· Using the news agenda
· Representing your members
· Moving from comment into ‘thought leadership’
· Challenges and opportunities

6.10 Legal Issues: Promoting and Defending your Reputation: Rupert Earle, Partner
· Breach of advertising codes enforced by the ASA
· Comparative advertising
· Defamation
· Breach of editorial codes
· Privacy/Data Protection

6.30 Intellectual Property issues in promoting your organisation: Lawrie Simanowitz, Partner
· Copyright
· Trademarks
· Protecting brands

7.00 Panel Questions & Answer session chaired by Rosamund McCarthy

7.15 Drinks

For more information, or to book, please email Mona Rahman at [email protected]. Alternatively, please follow the link below.