Mobile Data Association in Association with BWB Present: Charity Text Breakfast Workshop

This fourth in the MDA’s series of Charity Text Workshops

Dates & Times

July 25, 2012 @ 12:00 am

is aimed at charitable organisations interested in using text donations to increase their fundraising income, expand their reach or improve their donor relationships through text.

Using the special 70xxx series of Charity Mobile Shortcodes eligible organisations can obtain donations from a simple text message, harnessing the immediacy of text messaging and maximising the income potential from small donations.

Sponsored by Bates Wells & Braithwaite, one of the foremost charity legal advisers and PhonepayPlus, the Premium Rate Regulator and the Charity Technology Trust, this event will draw upon the experience and expertise of the industry, case studies and tutorial sessions to equip attendees with all they need to start reaping the benefit of charitable donations by text.

Delegates will:

• Understand how data protection law impacts on the collection of donors' personal information by charities

• Understand how gift aid impacts on text donations

• Understand the regulatory requirements

• Learn how to fit text donations into their marketing plan

For more information, or to book, please visit the MDA website by clicking here