How to Tell Your Story and Maximise Media Coverage

BWB are delighted to announce a special PR and media training seminar specifically tailored to help our faith-based clients with their external communications practices. This non-legal and unique session is being hosted by faith-based PR specialist, and Director of Jersey Road Limited, Gareth Russell.

Gareth has extensive experience in marketing communications and has worked across a variety of media industries, both in the UK and India.

Seminar Overview

Looking for a cost effective and high impact way of telling your story? Many organisations make the mistake of wanting to press release everything they do. This often means that you may get a reputation for being boring, your releases will get binned and then even a good story won’t be taken up.

During this seminar, we will help you understand and identify what makes news, while learning who your target audience and media is and how they work.

You will learn how to tell your story and have the practical and theoretical understanding of how to write a release, sell it or the story directly to the media and achieve maximum press coverage.

Key Outcomes from this session include:

• Learn how to write a newsworthy press release, practical techniques and tools
• Understand who your target audience and media are
• Learn how to manage a photo-call, write a letter to editor
• Understand what makes news and what the media are looking for in a story and how to contact them


08:00 Registration and breakfast

08:30 - 09:30 Seminar