Show me the money! The challenges of raising capital in the games industry

Join BWB for an interactive discussion, as part of the London Games Festival Fringe, in which we consider the current fundraising scene in the video games, social, freemium and pay2play games industries and discuss key trends and opportunities for the future.

Moderated by BWB's Gemma Boore, the discussion will be lit by our speakers’ real life experience and opinions, with expert commentary from professionals involved in all areas of the industry. 

Start-ups and established developers alike can obtain insights that will promote success in their next ventures.


5 – 5.30pm registration, tea and coffee

5.30pm, welcome and introduction

5.40pm, panel discussion

6.25pm, questions from the audience

6.30 -7.30pm, close and networking – drinks and nibbles.

This seminar will cover

  • What is happening in the gaming market at present
  • What trends are emerging
  • What sectors are attracting investment
  • Tips for success
  • What are the barriers
  • Predictions for the future and areas of growth
  • What can businesses do to become more attractive to investors


Andrew Reader - Velo Partners

Andrew is a director at private equity firm, Velo Partners. Andrew comes from an investment banking background having spent the last 7 years covering technology and consumer businesses and has a core focus on gaming and gambling companies. 


Nick Hatter - giftgaming

Nick Hatter is the CEO of giftgaming, a platform that enables game developers and publishers to monetise their games with in-game gifts sponsored by brands. giftgaming is up and coming in the games industry, whose global clients have a combined 5 million monthly active players. Nick has raised finance from various sources, including private and government grants, crowdfunding and SEIS.

Frank Webster - Seedrs

Frank heads up Seedrs' campaign on-boarding and business outreach. Frank is a lawyer who began his career in London with Jones Day, moving to Kirkland & Ellis where he practised in the firm's private equity practice. More recently, he was manager of leading legal news and community site RollOnFriday.


Graham McAllister - Player Research

Graham is the Director of Player Research, an award-winning games user research and playtesting studio based in Brighton, UK. Graham is a BAFTA Games member and has written regular columns on user research for EDGE and


Kerrie Gordon - Lloyds Bank

Kerrie joined Lloyds Graduate scheme in September 2010, spending 18 months on rotation within commercial banking. After the graduate scheme, Kerrie took a role looking after city law and accountancy businesses and, for the last two years, has worked in the technology and media sector of Lloyds. Kerrie was recently promoted to a relationship manager role, and now looks after more than 60 clients in the technology, media and creative space.