Ryanne Kersten

Business Development & Marketing Director

Experience

I joined Bates Wells in May 2015 as the firm’s BD & Marketing Director.

My 20 Years’ experience of working in the legal sector, advising ‘magic circle’, boutique and full service firms both as in-house as well as independent consultant, has given me valuable insights in how the sector has evolved over the years and the role of BD and marketing in it.

Here at Bates Wells our clients and our people (who provide service to our clients) are key. We’ve recently reviewed our strategy, purpose and values and my team has led the firm through a comprehensive and all-inclusive re-brand. Having the assets available to show the firm’s cultural uniqueness, the quality of our work and creative spirit of our firm, is a hugely rewarding experience. Obviously, we’ve done all this from our deep wish to serve our clients best and to attract the best people for our clients whilst inspiring them at the same time.

We’ve always been the firm of choice for many charities and non-profit organisations. Today we’re advising increasingly more commercial businesses who are seeking to create a positive impact within the economy and to benefit the people they’ve come in contact with. Just like us.

Qualifications and career

  • Masters in European Studies, University of Amsterdam
  • Traineeship European Commission in Brussels
  • Previous firms: Allen & Overy, Freshfields Bruckhaus Deringer, Loyens & Loeff and Bristows

Pro bono, memberships, and appointments

  • Member of Bates Wells’ International Board
  • Member of Bates Wells’ Reputational Risk Committee
  • Trustee and Chair of DharmaGate UK
  • Member of the IoD