Anatomy of a rebrand – from BWB to Bates Wells

In June 2019, we stopped being Bates Wells Braithwaite, or BWB, and became simply ‘Bates Wells’. You may also have noticed that our logo and the ‘look and feel’ of our branding has changed a lot.

Dates & Times

November 14 @ 4:00 pm - 6:00 pm

Ticket Price

Free

Come to our extended branding and IP session and learn from our first-hand experiences


The changes bring a breath of fresh air to our brand, and to reflect our values as a modern firm that faces forward, puts people first, and does purposeful work for clients we respect.

This was a bold step for us: as well as considering carefully the creative and comms side of what we were doing, it was crucial, as a firm that prides itself on its work in the sphere of IP and branding, that the legal and practical aspects of the process ran like clockwork.

In this extended 1.5 hour session, Bates Wells’ trade marks and branding experts will talk to you about all aspects of the rebranding process – name and logo clearance, the legalities and practicalities of working with creative agencies, domain names and social media, and how to ensure your rights in your new brand are fully protected. 

We’re also pleased to be joined by Max Ottignon, co-founder of leading branding agency Ragged Edge. Max has worked on countless rebrand projects for other responsible businesses and B-Corps, and will provide his insights from the ‘other side of the fence’.

This is a rare opportunity for us to share expertise of all aspects of the (re)branding process whilst using first-hand examples and our own lived experiences.  We learnt a lot, and we hope you will too.

Bates Wells Offices

10 Queen Street Place
London, EC4R 1BE United Kingdom
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33 people are attending Anatomy of a rebrand – from BWB to Bates Wells