Recommended - Brand Management
Provides balanced and accurate advice
I head up Bates Wells’ in-house team of specialist trade mark lawyers.
Brand is key for non-profits and responsible businesses alike. My team and I aim to help you look after these precious assets in the best way that you can.
My work encompasses checking new names and brands are available to use, and protecting new brands via trade mark registration. We also specialise in dispute resolution – if someone treads on your toes, we’ll do all we can to fix things without incurring the cost, and possible adverse publicity, of formal legal action.
I help businesses and charities of all kinds, from start-ups to world-famous institutions. We’ve a super-specialisation in working with INGOs to secure control of their brand in their ‘field’ territories, and work with networks of local contacts throughout Africa, China and the Indian sub-continent. I’ve been at Bates Wells for over a decade and know the non-profit world – and the challenges you face – inside-out.
I also handle other IP-related legal work including licensing and copyright matters, and frequently advise on charity name registration matters before the Charity Commission.
My current and past clients include organizations as diverse as the organizing committees of various Olympic and Paralympic Games, Unilever, Sightsavers, Nokia, Shelter, Adidas, GlaxoSmithKline, Samaritans, the Children’s Society, the charitable organizations of members of the Royal Family, and many others.
I love talking about my work (and I am nothing like as scary as I look in my profile picture!) and am always happy to have free initial conversation with new people.
This involved complex trade mark clearance work looking at different prospective brands in multiple languages. Working with our local contacts, we also helped with trade mark registration and copyright before the Chinese IP office. We advised on legal and commercial risk and also helped draft the charity’s key agreement with its local partner.
We also provide it with brand monitoring (trade mark watching) services, so that it can nip potential conflicts in the bud, before they become serious legal and reputational issues.
This meant looking at the legal details of the other party’s claim, but also considering the options for settling things amicably, including whether there was any common ground between the parties. We negotiated on behalf of our client and were able to secure a compromise solution that allayed both sides’ concerns, and allowed our client to continue using its brand.