As festival season nears, ongoing concerns persist about immigration rules for visiting artists – the UK’s status as a festival hub relies on attracting leading creative talent.

Broader visa challenges facing creatives planning to perform or work in the UK this summer were highlighted when Kanye West, known legally as Ye, was refused an Electronic Travel Authorisation (ETA) to the UK, leading to the Wireless Festival being cancelled.

West’s case is just one visible example of broader visa issues affecting a wide range of international creatives planning to perform or work in the UK this summer.

What is the position and how has this changed?

The ETA was introduced in 2024 and rolled out in 2025. Before then, US nationals and other non-visa nationals such as EU, Canadian and Australian nationals, could travel to the UK as visitors without first applying for a visa.

Now that the ETA has been fully in place for a year, the Home Office is in a stronger position to enforce the rules in place and West’s case is proof that they are doing so.

ETAs are automatically refused on the following grounds:

  • a historical prison sentence of 12 months or more;
  • a criminal conviction of any kind within the last 12 months;
  • previous conduct which the Home Office deems to be not conducive to the public good;
  • certain previous breaches of UK immigration law.

Prior to the introduction of the ETA, US and other non-visa nationals could be refused entry at the border, but there was a much greater level of discretion in place, and particularly minor or historical criminal convictions or immigration breaches were less likely to be picked up on as they did not need to be declared prior to travelling or on the border, particularly if the person was entering at the electronic gates.

This means that artists and their crew may have been travelling to the UK for years without issue, and they may now find themselves being refused an ETA.

In West’s case, he was reportedly blocked from travelling on the basis that his entry to the UK would not be ‘conducive to the public good’. Conduct which can be taken into account when considering this can include public statements or past behaviour.

What happens if an ETA is refused?

If an ETA is refused, the next step is to apply for a standard visitor visa which can take 4-6 weeks and potentially longer if there are criminal convictions or prior immigration breaches, so planning is vital.

In a standard visitor visa application, recent criminal convictions can be considered on their merits, allowing supporting documents and arguments to be made. However, they could be refused.

Failing to disclose a criminal or immigration history can result in a long-term ban from the UK. This is likely to be far more costly and time-consuming to resolve (if indeed that is possible) than seeking legal advice prior to applying for the ETA or visitor visa, which is recommended in complex circumstances.

What are the Current Visa Routes for Creatives? International performers and their teams have several visa options

  • Standard Visit Visa: For amateur or professional artists, entertainers and musicians to carry out unpaid activities permitted by the visa route for up to six months
  • Paid permitted engagement: For artists, entertainers, musicians or their crew to carry out paid work for up to 30 days, either to carry out a paid permitted engagement or to perform at a festival on the “permit free” list
  • Creative Worker Visa Concession: For paid or sponsored engagements up to three months with a certificate of sponsorship from a UK creative organisation.

On arrival in the UK

Those eligible to use the eGates can still use them if they hold an ETA or standard visitor visa. For a paid permitted engagement via the visitor or ETA route, no additional declaration is needed unless asked. Those entering under the Creative Worker concession with a certificate of sponsorship must still seek out an immigration officer to get their passport stamped.

What does current practice teach us?

West’s refusal shows the tightening both of the rules and their increased implementation. Festival organisers and artists will need to have this issue at the foreground of their planning and will need to allow for application windows, refusals, and even potential legal challenges. The message is clear that neither fame nor reputation exempts anyone from these requirements, and non-disclosure or poor preparation can have severe consequences.

Practical tips for creatives and their management team

  1. Timing and Preparation: Start early. Apply for ETAs and, if there are any concerns, consider the immigration options that are available.
  2. Seek Legal Advice early: If the applicant has any criminal record or immigration issue, seek expert advice before starting an application.
  3. Be Transparent: Always disclose any adverse history; non-disclosure is high risk.

The material in this article is provided for guidance and general information only and is not intended to constitute legal or other professional advice upon which you should rely. In particular, the information should not be used as a substitute for a full and proper consultation with a suitably qualified professional.