AI-powered tools can help charities to improve their wealth screening, supporter profiling and prospect research processes, promising increased return on investment and decreased costs. But the data protection aspects of these tools are complicated and the possible compliance implications serious. The Information Commissioner’s Office is particularly concerned about the use of personal data in the context of artificial intelligence and is keen to see organisations deploying AI tools fairly, lawfully and transparently.
This Masterclass guides participants through the complex web of laws regulating artificial intelligence, fundraising and personal data using scenarios drawn from real life experiences. We take a practical approach to the deployment of AI, explaining the main considerations and leading participants through the relevant steps to manage legal and ethical risks. The session explores key issues and questions, including:
- Is it possible to achieve true data anonymisation in the AI donor retention space?
- Are providers of donor retention tools processors or controllers?
- Is a data protection impact assessment required?
- How is the technological detail of the donor retention tool explored in the DPIA, and who should be responsible for drafting it?
- How should privacy notices be updated to reflect the use of AI donor retention tools?
- Are there reputational issues to using AI donor retention tools?
By the end of the session, participants will be better able to:
- Ask the right questions to expose any legal and ethical risks
- Understand the legal requirements which fall on them in this context, and what the developers of AI are responsible for;
- Deploy AI tools in a way which increases efficiency, enhances fundraising capabilities and saves resource.